Our Purpose, Vision & Values

Our Purpose

Our purpose is to create stylish, high-quality fashion that empowers individuals to express their unique identities while promoting inclusive sizing, sustainability, and ethical practices in the fashion industry.

Vision

Our vision is to become a disruptor in the intimate and hosiery wear industries. We want our brand to be known for our innovative and functional designs and responsible production. We want our customers to embrace sustainability without compromising on style. We aim to create a positive impact in the industry and encourage consumers to change how they think assess shapewear and hosiery.

Values

Inclusive Sizing

We challenge the misconception that sizing is a one-size-fits-all all approach! The fashion industry has traditionally catered to a narrow range of body types, often leaving those with hourglass/pear shapes underserved. We are pioneering a shift in how sizing is interpreted through our proprietary RoseCoveredFIT™ design. Promoting body positivity is not just a trend—it’s a long-term commitment to inclusivity. 

Quality Clothing

For too long, fast fashion--low-quality materials and hastily made clothing has been the only option for women with curvy figures. We only make our products with premier fabric to create durable and quality clothing that feels good on the skin.

Sustainability 

The fashion industry is one of the largest contributors to global waste, with fast fashion driving a culture of disposable clothing that quickly ends up in landfills. This cycle not only harms the environment but also perpetuates unsustainable consumer habits. We break this cycle by using sustainable materials, when possible in our products. We source eco-friendly fabrics, such as recycled nylon, organic cotton, and biodegradable materials. We also use 100% compostable and biodegradable mailers made from corn-based biopolymers.

Respect

We believe that every customer deserves respect, recognition, and a positive experience. We are dedicated to listening to your needs and feedback, ensuring that your voice is valued in everything we do.

Our commitment to respect extends beyond transactions; we strive to build lasting relationships based on trust and understanding. Your satisfaction is our priority, and we are here to provide exceptional service that reflects our appreciation for you.

Empowering Wellness 

 We recognize that fashion is not just about looking good; it’s also about feeling good and supporting our customers in every aspect of their lives. We are committed to promoting health and wellness by creating clothing that celebrates comfort, confidence, and individuality.

We believe that when our customers feel empowered in their bodies, they can take on the world. That’s why our designs prioritize not only, style but also functionality and inclusivity. We actively support initiatives that raise awareness about wellness issues and welcome collaborations with organizations dedicated to empowering our customers' physical, mental, emotional and spiritual well-being.

Together, we can inspire a community that values health, well-being, and self-expression. We celebrate the strength and resilience of our customers across the globe!